By mid-decade, Reebok's sales were about $1 billion. ĭuring the 1980s Reebok began introducing sports clothing and accessories (alongside entering the college/pro sports arena), along with a line of children's athletic shoes called Weeboks.
#REBOOK LOGO PROFESSIONAL#
The switch signaled the transition of the company into a performance brand as it began licensing deals with professional athletes in the NBA and NFL. In 1986, Reebok switched its logo from the Union Jack it had since its founding, to the vector logo-an abstract Union flag streak across a race track-which mirrored the design of the side flashes of its shoes. Officially an American company in 1985, Reebok had its initial public offering on the New York Stock Exchange under the ticker symbol RBK. In addition to its IPO, the brand established itself in professional tennis with the Newport Classic, popularized by Boris Becker and John Mc Enroe, and the Revenge Plus, better known today under its name Reebok Club C. Fireman bought the English-based parent company in 1984. The company began expanding from tennis and aerobics shoes to running and basketball throughout the mid to late 1980s, the largest segments of the athletic footwear industry at the time. The following year Reebok's sales were $13 million. In 1982, Reebok debuted the Reebok Freestyle aerobics shoe, the first athletic shoe designed for women. By 1981, Reebok reached more than $1.5 million in sales. Later that year, Fireman introduced three new shoes to the market at $60. The division became known as Reebok USA Ltd.
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Fireman negotiated a deal to license and distribute the Reebok brand in the United States. In 1979, an American businessman named Paul Fireman took notice of Reebok at the Chicago NSGA (National Sporting Goods of America) Show. The name is Afrikaans for the grey rhebok, a type of African antelope. In 1958, in Bolton, two of the founder's grandsons, Joe and Jeff Foster, formed a companion company "Reebok", having found the name in a dictionary won in a sprint race by Joe Foster as a boy. They were made famous by 100m Olympic champion Harold Abrahams in the 1924 Summer Olympics held in Paris. The company began distributing their shoes across the flag of the United Kingdom which were worn by British athletes. For pioneering the use of spikes, the company's revolutionary running pumps appear in the book Golden Kicks: The Shoes that changed Sport. Foster opened a small factory called Olympic Works, and gradually became famous among athletes for his "running pumps". Foster" in 1900, later he joined with his sons and changed the company name to J.W. After his ideas progressed, he founded his business " J.W. It has an authentic, dynamic and powerful connection with some of our most important cultural moments.In 1895, Joseph William Foster at the age of 14 started work in his bedroom above his father's sweetshop in Bolton, England, and designed some of the earliest spiked running shoes. “The Vector logo was created from the iconic side stripes and the cross-check design dates back to more than 50 years ago. “Under the same brand banner, all our products and experiences will tell a clearer and more consistent story,” explained Karen Reuther, VP of Creative Management. The Reebok Delta logo, that was launched in 2011, will now be used on select products, including Reebok items with Cross Training and UFC branding. The new Vector logo is the evolution of the original design with some modern and subtle touches. The Vector logo was first introduced in 1992 and has been used in many ways since then, the most recent being in heritage and lifestyle products. “We will continue to differentiate ourselves from the rest and put even more emphasis on clearing the lines between performance and lifestyle throughout our entire product portfolio to give the brand a single voice and a single identity.” We live at the point where fitness and fashion converge, and our products reflect that connection” said Matt O’Toole, President of Reebok.
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“Reebok’s mission is to be the best fitness brand in the world.
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This evolution sheds light on Reebok’s legacy, connecting their rich heritage with the brand’s promising future. The logo will be integrated throughout all sports and lifestyle products, including footwear and clothing. This change is meant to take advantage of its most beloved and recognizable assets, the Vector logo and the “drop-R” logo. In recent days Reebok announced that, from 2020, the brand will be unified under the same visual identity.